News Stories: Woodside

Sundial Group’s Sales Team named top in Event Enquiry Handling

11 Feb 2008

Sundial's commitment to an outstanding level of customer service has been reflected in having been officially rated No.1 in BDRC's "Meetings Benchmark Tracker" 2007. Sundial Group has thus received two new titles; 'No. 1 Venue Group' for customer satisfaction, and 'Top Performing Group' for pre-event enquiry handling standards.

The Meetings Benchmark Tracker works by mystery shoppers placing an enquiry call with participating companies. Factual details about the staff member taking the call are recorded, and then performance ratings are given for various attributes such as service delivery, and the manner and approach of staff.  BDRC then record response time in sending out follow up information, and the quality of such information. The Sales team, which is spread between Sundial Group's three properties, topped the charts for 2007, which include the major venue groups and hotel chains in the UK.

This accolade directly follows Sundial Group having been awarded the ‘No.1 Venue Group' title in the BDRC Venue Verdict Awards 2007, a survey which tracks how well a venue looks after an event. 

Mark Cooper, Sundial Group's Sales Director, was thrilled with the result.  "Customers are not only looking for excellent service during an event, they expect it before and after as well.  By achieving this important ‘double' for 2007, we are demonstrating our commitment to our customers by understanding every important aspect of their meeting and matching this with the right facilities and service at Sundial venues. Getting it right at the enquiry stage can be the "make or break" point for a meeting, so we want to be offering our clients an excellent consultative service at this point."