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News: Sundial Group Chudbus “Summer of Love” Tour

15 Jul 2012

Sundial Group has kick started the summer and taken to the road on the Chudbus for a fun-filled ‘Summer of Love' tour which will see the meetings specialists taking to the open road in a vintage 1960's double-decker dubbed ‘The Chudbus'.

The historic routemaster is symbolic of Sundial Group's family values and pre-dates the purchase of Northamptonshire conference hotel, Highgate House by Michael and Diana Chudley in 1964. It was purchased by the founders of Sundial Group as the only feasible way to transport a family of 11. This summer it goes back on the road to visit customers along the length and breadth of the UK.

Sundial Group is the "perfect partner for event planners", renowned for offering a flexible and effective approach to meetings and events and the Summer of Love Tour is designed to take this message mobile.

Tim Chudley, managing director of the award-winning UK meeting group explains, "The Summer of Love was a social phenomenon that took place during the summer of 1967. Synonymous with hippies, they converged to create a melting pot of music, freedom and creative expression. It was a defining moment of the 1960's."

"Our 2012 tour takes a somewhat organic approach as we demonstrate how Sundial manage the delicate balance of nature and technology, formal and informal. Each of the three Sundial meeting venues are in prime countryside locations and we see how our guests appreciate the calming, soothing environments, using them as a source of inspiration and connectivity."

"We want to use the bus to deliver that message to our customers. It's our aim to show how important it is to select a conducive learning environment and will detail, like nature, how we never go out of style."

Demonstrating that Sundial Group really does go the extra mile, the bright red ChudBus will be serving up a host of seasonal treats. Highgate House head chef and current Chef of the Year, Lee Gaskins has developed a Summer of Love menu which offers a freshly cooked lunchtime meal made up of nourishing and delicious ingredients, all served up in the bus' dining area for customers.

The bus tour aims to give a greater insight into Sundial's meeting venues and services, including its green meetings packages and innovative menus. For more information on Sundial Group and to enquire about the Chudbus visiting you, please contact Sundial Group on 01604 731731 or visit www.sundialgroup.com

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