News: Sundial Group Reports Increase in Healthcare Event Bookings
19 Mar 2013
Sundial Group has announced record bookings in healthcare events, with revenue growth of more than 30% year-on-year.
Tim Chudley, Sundial Group Managing Director, credited the sales uplift to the meeting venues' recent Compliant Venues accreditation status which it was awarded last year.
‘Our Compliant Venues accreditation and training appears to have given bookers in the Healthcare industry increased confidence in us.
Knowing that we have been assessed and trained in the regulatory and compliance rules of their sector, they feel more reassured than ever that we are best placed to manage their events with expertise and sensitivity. The focused environment Sundial Group provides, matches the evolving healthcare sector's requirement for high quality, fit-for-purpose meetings'
Historically, perceptions of the healthcare sector have been focused on luxurious and extravagant meetings at the cost of content and impartiality. There has since been a shift-change, with an increased demand for transparency within the sector. Sundial Group is one of the many venue providers helping to change perceptions to deliver more appropriate benchmarks for all healthcare meetings and events.
The Compliant Venues accreditation criteria which Sundial Group was required to meet covered a range of areas including; sales and marketing, location, suitability, facilities, service and costs. Sundial staff members also took part in training to help them gain a deeper understanding of the sector's regulatory codes in order to offer a more informed service to their Healthcare customers.
It is estimated that there are over 100,000 meetings in the healthcare sector annually, generating some £378m in spend across a broad range of groups: National Health Service, patients groups, corporate industry and scientific bodies such as medical associations.
About Compliant Venues
Compliant Venues is an independent consultancy providing accreditation and training solutions for meeting venues, enabling them to work more effectively within the healthcare sector.