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Jul 5, 2016, 11:38:00 AM
Highgate House, Northamptonshire, Woodside, Warwickshire

Today’s delegates want fresh air, colour, sights and aromas, not to be cramped in airless rooms, according to latest research by Sundial Group.

Results from Sundial’s Learning and Development Survey found that nearly three-quarters of participants at training events want to escape the four walls of traditional meeting rooms and embrace outside space and creative environments instead. There is also an appetite for more multisensory events, utilising colour, sounds and scents to help stimulate the senses to increase productivity and creativity.

Over a third of those surveyed also want improved integration of technology within their learning spaces. At many events, technology is actively discouraged when it could in fact play a positive and contributing role. Rather than being seen as a distraction, the right technology, such as interactive touch-screens, has the power to generate more engaging and stimulating meetings.

The findings of the survey pose a challenge for more orthodox training venues, but also great opportunity:

MD of Sundial Group, Tim Chudley said:

“Delegates want more from their meetings today, they want them to be memorable. It’s clear that they prefer to engage with their peers in a more relaxed and fluid setting, and informal spaces outside of the meeting room are high on their agenda. These results show there are exciting new approaches we can take to enhance the meeting experience. Alongside our Innovative Meeting Toolkit at Sundial Group, we are now looking at some ideas to respond to the demand for more interactive and creative meeting spaces.”