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Statement of General Policy

Sundial Group Ltd will collect personal data from its customers that are relevant to enable the business to respond to an enquiry, to provide a service that has been requested or to keep customers and enquirers informed. Sundial Group is committed to protecting privacy and does not pass on its customers’ personal data to any third parties except in the following circumstances:

  1. To the extent that we are required to do so by law.
  2. In connection with any legal proceedings.
  3. In order to establish, exercise or defend our legal rights.
  4. For research purposes – but only when you have become a customer of Sundial Group in connection with marketing activity carried out by a regional tourism agency required to justify its expenditure.
  5. To enable our participation in BDRC’s ‘Venue Verdict’ – an email address will be disclosed for the sole purpose of receiving one feedback questionnaire for each event booked. The data is not retained after that has been sent unless submitted with responses.
  6. To appointed agencies carrying out our campaigns under express instruction to handle the data securely, to use it only for the purpose instructed and to delete all data immediately following fulfilment of the campaign.

Sundial Group Ltd will accept, acknowledge and maintain requests to opt-out of future communication, whether by email, telephone, SMS, mail or fax. To opt-out or to be removed from the database please email data.protection@sundialgroup.com. Every electronic marketing communication carries a one-click opt-out facility for that medium alone. Email addresses that have opted-out of our communications are retained for the purpose of ensuring they do not receive further emails. You may request your address to be completely deleted from our records, but in that circumstance there is no guarantee that it will not be added at a later date should we acquire it from a reputable data provider as part of our Direct Marketing activity.

We use "cookies" on this site. A cookie is a piece of data stored on a site visitor's hard drive to help us improve your access to our site and identify repeat visitors to our site. For instance, when we use a cookie to identify you, you would not have to log in a password more than once, thereby saving time while on our site. Cookies can also enable us to track and target the interests of our users to enhance the experience on our site. Usage of a cookie is in no way linked to any personally identifiable information on our site. Read more on our cookie policy here.

You can find out more about the way cookies work here. Most browsers allow you to adjust your settings so that cookies are rejected, deleted or both. In order to do this you should access the help menu on your browser, however this may restrict the web-based services that you can use. Sundial Group Ltd can accept no responsibility for the content of any external sites to which its own may link.

You have a right to obtain a copy of the personal data which Sundial Group Ltd holds about you - please write to The Data Protection Officer,

Sundial Group Ltd, Highgate House, Creaton, Northampton, NN6 8NN or send an e-mail to data.protection@sundialgroup.com providing your postal details. You must also send a cheque or postal order for £10 payable to Sundial Group Ltd to cover administration and postal charges.

Sundial Group Ltd is registered in the UK no: 3432674 and its registered office is Highgate House, Creaton, Northampton, NN6 8NN

This policy also applies to Sundial Group’s subsidiary companies.