News Stories: Highgate House

Highgate House Join British Networking Group as Only Venue and Events Group in the Chapter

21 Jun 2009

The Business Networking Group, BNI, has recently accepted Highgate House as a member of their Northamptonshire and Leicestershire ‘Lighthouse Chapter'. Highgate House is extremely honoured to be the only venues and events group within the chapter, which is the third best chapter in the county.

The 20 year old business and professional organisation allows only one person per trade to join each chapter. Highgate House is very proud to announce that Mia Butler, Sales Manager, has been accepted into the Lighthouse Chapter, from referral. Mia will be attending weekly BNI meetings to expand the venue's networking horizons even further.

Being a member of BNI is greatly prestigious and ensures no end of business benefits, since the organisation allows Highgate House to generate new leads through networking, raising Sundial Group's profile and therefore adding to business.

The Business Networking Group operates in such a way that it is almost equivalent to expanding a company's sales team 40 fold - without paying salaries to any of them! Fellow chapter members carry each other's cards on them to refer each other's business to the people they meet. Which is, of course, the basis of ‘word-of-mouth' marketing, the most effective promotion around. Demonstrated by last year's figures, BNI do this with great success, having created £170 million worth of business through passing on 3 million referrals within the UK. This is exactly why Highgate House is thrilled to be a member!